Betty
About Betty

Building the world's most collaborative betting marketplace.

Inspired by communities who trade together, Betty fuses social coordination with institutional-grade market mechanics so every bettor can operate like a desk of one.

Momentum by the numbers
Markets Launched
1,200+
Active Traders
48k
Average Fill Time
< 3s
Crafted with Aceternity Components

What makes Betty different

Borrowing the bold, animated DNA of Aceternity UI, our platform balances personality with performance.

Aceternity Bento Grid

Inspired by Aceternity UI’s expressive card layout.

Social-first Betting

Follow expert traders, join invite-only groups, and share insights with the people you trust the most.

Advanced Market Types

Moneyline, over/under, scalar, and spread markets give you the flexibility of any trading desk.

Realtime Positioning

Websocket-powered price feeds and live fills keep every bet responsive and transparent.

Live data APIs launching with public beta Q1 2026.

Wallets Built for Trust

Dual-currency wallets, ledger-grade audit trails, and automated reconciliations protect your bankroll.

Enterprise-grade Safeguards

KYC, AML monitoring, rate limiting, and behavioral models reduce abuse without slowing power users.

Security roadmap tracks to SOC 2 readiness.

Global Coverage

Crypto, politics, entertainment, sports, and macro data—curated from the world’s top feeds.

Roadmap

Built in public, scaling with purpose

Our journey prioritizes resilience, regulation, and relentless community value. Each phase expands what's possible when bettors collaborate.

  • 1

    Understand the Mission

    Phase 01

    Betty exists to turn real-time intelligence into community-owned alpha. We help traders surface signal faster than legacy sportsbooks.

  • 2

    Empower the Community

    Phase 02

    Clubs, private groups, and collaborative research spaces give every bettor an always-on think tank.

  • 3

    Scale with Confidence

    Phase 03

    Compliance-first infrastructure, custody partnerships, and verified liquidity providers enable institutional participation.

  • 4

    Unlock New Frontiers

    Phase 04

    Machine-assisted market making, predictive analytics, and cross-exchange settlement sit on the near-term roadmap.

Community

Voices from early partners

Infinite moving cards à la Aceternity showcase the energy of the groups already building on Betty.

Leadership

Operators who live and breathe market integrity

Our founding team merges decades of trading, compliance, and product leadership to ensure we scale responsibly.

Founder & CEO

Shannon Rogers

Built quantitative trading desks and scaled consumer fintech products to millions of users before starting Betty.

Head of Markets

Alex Kim

Ran liquidity at tier-one crypto exchanges and brings 12 years of derivatives expertise.

Chief Compliance Officer

Morgan Patel

Former regulator and RegTech founder focused on global licensing, AML, and responsible gaming policies.

Values

Responsible betting is core product, not an afterthought

From layered risk controls to human-first support, our commitment to safe betting mirrors the Responsible Gaming guidelines we helped write.

Transparency

Every market comes with verifiable data sources, audit trails, and open pricing formulas.

Responsibility

Self-exclusion, limit tooling, and human support keep betting healthy and sustainable.

Momentum

We ship weekly, measure obsessively, and adapt to the sharpest users on the platform.

Ready to co-create the future of social betting?

We're onboarding new partners, sharp traders, and builders every week. Bring your expertise—let's design the trading desk you wished existed.